I have read so many articles and blogs on how to design business logo. Some of the advice really works. Though they only discuss the basics, they can help you achieve the perfect image you wanted. Thousands of ideas and concepts are now distributed on different Internet sites. Hope this one will also be able help you.
By far, an interesting and challenging task for any enterprise is to design business logo. It is not only the simple application of the emblem and being creative. The process of creativity is one of the most important factors you need to have in designing. There is nothing simple with and as sensitive as representing a company name using an emblem.
The planning phase must ensure that the unique concept will stand out against other competition. The process starts by putting together all gathered ideas from people who are experts at such procedures.
Behind a Successful Enterprise is a Famous Logo
One of the considerations in this process is having the actual image that portrays the company's character and message. I'm personally amazed with FedEx. You might think it is only a simple text logo, but it has a message. The arrow between the letters "E" and "x" signifies its fast carrier service. Another example is the ice cream maker, Baskin Robbins. The pink texts from the letters "B" and "R" represent the number 31 denoting they have 31 ice cream flavors to offer.
Put Heads Together
Brainstorming is very important because it is the part where all ideas come in. Combination, merging, and sifting are done. In this way, the firm can come up with an emblem that is perfect. Allow the staff to share ideas and roll them into one. Of course, the result must not be far from the company's objectives. To design business logo, the process still ends up in one concept.
Do the Sketching
After choosing and trimming the ideas and concepts, he can start doing his work. Drafting it on a piece of paper is one easy way.
Time for Digital Input
After successfully sketching the emblem, the artist can then transfer the workload to the graphic artist. Digital experts can now play with colors, the graphic, and the template. The sketch that has been drawn by hands becomes the draft. The digitalization process applies all multimedia touches. A finished concept can be saved in any file format. Usually as a picture file, it can be commonly saved as JPEG, PNG, BMP, GIF, PSD, and other file types.
It undergoes extreme scrutiny from the higher members of the board. Suggestions are then carefully weighed based on strengths and weaknesses. Further revisions can then be done to eliminate imagery weaknesses.
Ready for Release
The work is then ready to represent and highlight the character and objectives that have always been attributed to the company. It is highly advisable to have the emblem registered for its trademark. In this way, it will be protected.
Darwin Palmer believes that a creative mind can make something out of nothing. He has over 20 years of professional experience in the logo and web design industry.
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